Nidec Elevator Components Guangde Co., Ltd. Grandly Opens, Empowering Global Intelligent Manufacturing Upgrade for Core Elevator Components

• Driving the East China Region, Launching a New Era of Intelligence | Nidec Elevator Components (Guangde) Co., Ltd. Officially Unveiled  

• Craftsmanship Builds Dreams, Strength Converges in Guangde | NECG to Shape a New Blueprint for the Elevator Components Industry with Robust Capabilities

Renewal in Early Summer, Craftsmanship Unveils a New Chapter  

On the first day of midsummer, all things flourish. On May 15, 2026, Nidec Elevator Components (Guangde) Co., Ltd. (shortened as NECG), located in the Guangde Economic Development Zone—a strategic hub connecting Anhui, Jiangsu, and Zhejiang provinces—grandly inaugurated its operations. This marks not only a new blueprint for an elevator core components enterprise but also a pivotal move by the Nidec Group to deepen its presence in East China and extend nationwide, empowering the global elevator industry with "Made in China" innovation.

Witnessing a Grand Event, Building the Future Together  

This grand opening ceremony attracted widespread attention, with senior executives from Nidek Group, leaders from Guangde Municipal Government, global partners, and industry guests gathering on-site to jointly celebrate this milestone moment.  

The following group leaders and distinguished guests attended the opening ceremony:  

• Mr. Takashi, Vice President and Chief Operating Officer of Nidek  

• Mr. Anthony Pickering, President of Nidek Motion Division  

• Mr. Zhang Yongguo, Deputy Secretary of the Party Leadership Group of Guangde Municipal Committee and Director of Economic Development Zone Management Committee  

• Mr. David Molnar, Vice President of Nidek Elevator Components  

• Mr. Sun Guoxi, General Manager of Asia-Pacific Elevator Components  

• Mr. Chen Yuhui, General Manager of Nidek Elevator Components (Guangde) Co., Ltd.  

And many other prominent guests were present, extending their best wishes for the company’s successful launch.

At the ceremony, government and group leaders delivered speeches in succession.  

Mr. Zhang Yongguo, Deputy Secretary of the Party Leadership Group of Guangde Municipal Committee and Director of the Economic Development Zone Management Committee, stated that they would continue to optimize the business environment and fully support Nidec's development in Guangde, working together to build a high-end manufacturing hub.  

A senior executive from the Nidec Group emphasized that NECG is the strategic core base for the group’s presence in East China. Leveraging the group’s century-long expertise in motor technology, NECG will focus on the research, development, and manufacturing of elevator traction machines and key components, delivering efficient, reliable, and intelligent products to serve global customers. Going forward, NECG will continuously increase R&D investment, deepen technological innovation, and strengthen smart manufacturing capabilities to reinforce Nidec Motors’ leading position in the global elevator core components market and create greater value for customers.  

Amidst an enthusiastic atmosphere and under the joint witness of all guests present, the attending leaders took the stage together to officially launch the opening ceremony, marking NECG’s formal establishment on this vibrant land in southeastern Anhui.

Strategic Layout, Intelligent Manufacturing Empowerment  

Nidec Elevator Components Guangde Co., Ltd. is located in the Guangde Economic Development Zone at the junction of Anhui, Jiangsu, and Zhejiang provinces, enjoying significant geographical advantages. It serves as a key hub for Nidec's elevator motor operations to deepen its presence in East China and extend nationwide.

The company focuses on the production of elevator traction machines and core supporting components, integrating the group's global R&D, manufacturing, and supply chain resources. With stringent quality standards and advanced production processes, it provides high-performance, highly reliable core component solutions for the global elevator industry.

Good Omens Unveiled, Embarking on a Journey Across Mountains and Seas

Following the ceremonial conclusion, all attendees traveled together to visit the intelligent manufacturing facility. At the site, auspicious lions danced joyfully, symbolizing steady progress; during the eye-opening ceremony, vermilion ink was applied with precision, and the "cai qing" (a traditional celebratory act) leapt high—welcoming blessings for all. Stepping into the smart production workshop, guests experienced firsthand Nidek's relentless pursuit of core technologies and its unwavering commitment to excellence in quality. What is about to be produced here is not merely metal components, but rather Noah’s Ark—carrying the life safety of millions of households.

Subsequently, accompanied by company executives, guests closely observed the intelligent production workshops, advanced manufacturing lines, and product exhibition areas. They gained in-depth insights into the company’s production processes, quality control systems, capacity planning, and technological R&D capabilities. All parties expressed strong recognition for the company’s high standards in intelligent manufacturing and its standardized operational management.

Strategic Planning, Steady Growth  

Originating in Guangde, but reaching far beyond.  

Leveraging its geographical advantages, NECG will fully focus on the research, development, and intelligent manufacturing of traction machines. From global expansion to local deepening, from technological innovation to smart production, Nidec consistently drives progress through innovation and upholds quality as its foundation, ensuring continuous industrial advancement.  

The establishment of Nidec Elevator Components (Guangde) Co., Ltd. not only strengthens the group’s industrial footprint but also positions Guangde as a strategic hub, connecting Yangtze River Delta industry resources to accelerate technological evolution and industrial upgrading in elevator core components—delivering superior products and services to customers worldwide.  

Looking ahead, Nidec Elevator Components will continue to uphold professionalism, innovation, and reliability. Taking NECG as a new starting point, we will deepen our expertise in elevator core components, collaborate with global partners, and jointly build a smarter, more efficient, and safer vertical transportation ecosystem. Together with cities and partners, we will embark on an exciting new journey toward broader growth and shared success.